Shringar House of Mangalsutra Ltd, India’s most prestigious name in mangalsutra craftsmanship, proudly announces the historic launch of the “24K SHUDDH” Collection — one of the nation’s first HUID-hallmarked mangalsutra collections crafted entirely in pure 24 Karat gold. The unveiling took place at their stall at IIJS – India International Jewellery Show Premiere, setting a new milestone in purity-focused gold jewellery in India.
Crafted in 995 finesse with BIS-certified HUID hallmarking, this pioneering collection redefines the mangalsutra not only as a sacred symbol of tradition, but also as a 24K pure gold investment. It bridges India’s deep cultural heritage with modern consumer value.
The launch received an enthusiastic response from leading retailers and was graced by several respected industry stalwarts and dignitaries, including: Mr. Sachin Jain – Regional CEO India, World Gold Council (WGC); Mr. Rajesh Rokde – Chairman, All India Gems & Jewellery Domestic Council (GJC); Mr. Sabyasachi Ray – Executive Director, Gems & Jewellery Export Promotion Council (GJEPC); Mr. Rajesh Kalyanaraman – Kalyan Jewellers; Mr. Varghese Jos Alukka – Jos Alukkas; Mr. Saurabh Gadgil – Chairman & MD, PNG Jewellers; Mr. Ashish Pethe – Director, WHP Jewellers; Mr. Anil Kataria & Mr. Santosh Kataria – DP Abhushan; Mr. Vikas Kataria – Kumari Jewels; and Mr. Kinjal Shah – Head of Responsible Jewellery Council (RJC) Asia.
This revolutionary 24K gold jewellery collection opens a new era for the mangalsutra – India’s timeless bridal and symbolic ornament – where tradition meets innovation, and emotion meets investment. Designed for the modern Indian woman seeking purity in love and value in legacy, the 24K SHUDDH Collection delivers unmatched emotional and financial significance.
SHRINGAR MANGALSUTRA – A Symbol of Eternal Love in Pure Gold
Each piece, crafted in 24 Karat pure gold, offers the highest investment value while embodying the deepest emotional connection a woman carries through her marital journey. Every Shringar Mangalsutra from the 24K SHUDDH Collection is a harmonious blend of devotional heritage, refined design, and absolute purity — as enduring as the sacred bond of marriage and as tender as the love it symbolizes.
Certified Purity with HUID Hallmarking
Enhancing both value and trust, every mangalsutra in the SHUDDH Collection is HUID Hallmarked with BIS certification — ensuring authentic 24K gold purity and transparency for all consumers. This assurance reflects Shringar’s unwavering commitment to trust, quality, and customer confidence.
“We are proud to introduce our latest innovation – a 995 purity, 24 Karat hallmarked mangalsutra that carries the strength of 22 Karat gold. This milestone is the result of months of dedication, and I am truly delighted it was unveiled by esteemed leaders of India’s gems & jewellery industry. Heartfelt thanks to everyone who supported us on this journey — truly grateful.”
— Mr. Chetan Thadeshwar, Chairman & MD, Shringar House of Mangalsutra Ltd.
“Unlike lower karatages, 24K gold contains no added alloys, ensuring natural brilliance and unmatched authenticity in every piece. Shringar’s launch of a 24 Karat collection honours India’s rich tradition of uncompromised quality while reinforcing consumer trust. This milestone elevates craftsmanship standards and heralds a new era of gold jewellery that is as pure as tradition itself. As marriage season approaches, couples will now have the option of 24K mangalsutras to symbolize lifelong commitment.”
— Mr. Sachin Jain, Regional CEO India, World Gold Council (WGC)
“Shringar’s 24K SHUDDH Collection is a bold, visionary step that reflects evolving consumer expectations. By blending the emotional heritage of the mangalsutra with the unmatched purity of 24K gold, Shringar has created a category-defining innovation. This is the leadership our jewellery industry needs as we move toward a more value-conscious future.”
— Mr. Rajesh Rokde, Chairman, GJC
“Shringar has always been an innovator, and inspired by the World Gold Council, they’ve now pioneered the 24 Karat mangalsutra – the purest form of gold. Weddings are about giving the bride something in its purest form, and what could be more meaningful than a 24K mangalsutra? Wishing Shringar great success, especially with their IPO ahead. Greater transparency will benefit our industry and all stakeholders.”
— Mr. Rajesh Kalyanaraman, Kalyan Jewellers
“Today is historic — I believe Shringar is the first in India, perhaps globally, to launch a 24K gold mangalsutra. At PNG, mangalsutras are our highest selling category, and Shringar specialises in them, making this a perfect synergy. The new 24K pieces are lightweight yet durable, strong yet pure. Gold remains eternal, and this launch will only deepen its emotional value for consumers. Congratulations!”
— Dr. Saurabh Gadgil, PNG Jewellers
“I am delighted that Shringar has launched India’s first 24K jewellery collection. This bold step, introduced at IIJS, adds something truly unique to our stores. Wishing them the very best.”
— Mr. Varghese Jos Alukka, Jos Alukkas
“Mangalsutra holds deep cultural value in Maharashtra, and 24K gold is equally revered. Shringar has combined both into a 24K mangalsutra — a brilliant idea that I’m sure will be a superstar here. Congratulations to the entire Shringar team.”
— Mr. Ashish Pethe, WHP Jewellers
“Congratulations to Chetan Bhai, Viraj, and Balraj for another pathbreaking initiative. Shringar continues to bring meaningful innovations to the jewellery industry. Best wishes!”
— Mr. Vikas Kataria, Kumari Jewels
“A new chapter begins! The 24K SHUDDH COLLECTION brings an unprecedented level of purity and trust to a jewel so deeply tied to Indian tradition. Congratulations to Shringar House of Mangalsutra.”
— Mr. Kinjal Shah, Head – Responsible Jewellery Council (RJC) Asia
“With the launch of the 24K SHUDDH COLLECTION, we’ve redefined what the mangalsutra signifies — not just emotional and cultural heritage, but also unmatched purity and investment value. This innovation reflects our mission to create jewellery that resonates with the modern Indian woman.”
— Mr. Viraj Thadeshwar, CEO, Shringar House of Mangalsutra Ltd.
As retailers gear up for the festive season, the 24K SHUDDH COLLECTION is being hailed as a game-changing bridal jewellery offering, combining emotional significance with financial value.
Shringar House of Mangalsutra Ltd expresses heartfelt gratitude to its retail partners and the wider jewellery fraternity for their enthusiastic support and looks forward to illuminating showcases across India with this unique 24K innovation.
About Shringar House of Mangalsutra Ltd
Shringar House of Mangalsutra is India’s leading gold jewellery manufacturer and the market leader in mangalsutra craftsmanship. With a proud legacy of uniting tradition and innovation, Shringar continues to create exquisite gold jewellery designed to celebrate life’s most cherished moments.
For Media Enquiries:
Hitesh Khandelwal
Vice President – Marketing
Shringar House of Mangalsutra Ltd
hitesh@shringar.ms
