AI-powered image recognition and expert field marketing teams unite to empower CPG companies with real-time insights and flawless in-store execution
BigRattle.ai, an AI-first leader in advanced image recognition solutions, and Idonneous Marketing Services Pvt. Ltd., a top provider of sales promotion and field marketing solutions for the consumer products industry, today announced a strategic partnership aimed at transforming retail execution for consumer packaged goods (CPG) companies across India.
This collaboration delivers CPG companies an integrated solution that combines Big Rattle’s cutting-edge AI technology with Idonneous’ extensive manpower expertise in retail execution. By blending AI-driven image recognition with trained field teams, brands will gain improved accuracy, real-time insights, and stronger in-store management—delivering measurable competitive advantages.
The joint solution directly addresses key challenges for retailers and CPG brands, including automated capture and detailed analysis of shelf images. With this capability, companies can precisely monitor shelf share, compliance, and stock levels, enabling swift resolution of out-of-stock situations and maximizing shelf space utilization.
The partnership also emphasizes enhanced planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional impact. By streamlining these processes, CPG companies can efficiently execute retail strategies, elevate the in-store shopping experience, and drive higher operational efficiency.
“One of the recurring challenges our clients highlight is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as the market leader in manpower solutions across both modern and general trade,” said Ashoke Kumar Seth, Co-Founder of Big Rattle.
“Our collaboration with Big Rattle marks a significant step toward providing a unified solution enriched by AI technology. This partnership positions us uniquely to deliver best-in-class, innovative services that meet the evolving needs of our clients in a competitive retail environment,” added Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services.
Together, Big Rattle and Idonneous are set to deliver data-driven retail execution powered by AI and real-time analytics, enabling CPG brands to optimize strategy, ensure compliance, and achieve sustained in-store excellence.
For more information, visit www.bigrattle.ai
About Big Rattle AI
Big Rattle is an AI-first enterprise focused on delivering advanced image recognition solutions for consumer goods and retail brands. The company empowers businesses with actionable insights through innovative AI-powered technology.
About Idonneous Marketing Services
Idonneous Marketing Services specializes in sales promotions and field marketing solutions designed specifically for the consumer products sector, helping brands maximize visibility, compliance, and retail presence.
Media Contact:
BigRattle.ai
Ashoke Kumar Seth
ashoke@bigrattle.com
www.bigrattle.com
